Kenya to Spend KES 100M Annually on Influencers To Promote Government Initiatives
The Kenyan government is formalizing a plan to pay social media influencers and bloggers to promote state messaging, according to the Draft Government Communication Strategy 2024–2027. Why it matters The move marks a shift from organic digital engagement to a paid, “brand ambassador” model as the state struggles to control the narrative following recent social-media-led […] The post Kenya to Spend KES 100M Annually on Influencers To Promote Government Initiatives appeared first on Tech Labari.
The Kenyan government is formalizing a plan to pay social media influencers and bloggers to promote state messaging, according to the Draft Government Communication Strategy 2024–2027. Why it matters The move marks a shift from organic digital engagement to a paid, “brand ambassador” model as the state struggles to control the narrative following recent social-media-led […]
The post Kenya to Spend KES 100M Annually on Influencers To Promote Government Initiatives appeared first on Tech Labari.
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